Since mid-2012, ABC’s “Good Morning America” has largely held the distinction of being TV’s most-watched morning-news program. It’s not the most important credit in the business, where NBC’s “Today” has long dominated the sunrise shows among the audience Madison Avenue wants the most, people between 25 and 54. But the networks use the most-viewed measure to brag about whose show matters more in the A.M. And it can help woo audiences as well as in the effort to book newsmakers and celebrities.
In recent weeks, the dynamic has appeared to be on the cusp of change.
For seven consecutive weeks, “Today” has been TV’s most-viewed morning program (“Gma” won the most recent week due to some ratings technicalities). And season to date, it is leading its ABC rival in total viewers by the slimmest of margins – just 16,000 viewers. While “[link